What we do

We’re a world-leading specialist fire equipment manufacturer, passionate about delivering fire protection peace of mind. Our drive and focus keep us at the forefront of our industry, which is why our fire alarm panels and fire safety solutions are trusted to protect people and property in more than 80 countries.

We’re committed to providing excellent customer service and have an international network of offices and agents to give you easy access to the sales support you need to meet your fire protection requirements.

We rigorously test each of our products to meet or exceed local and international standards, and full backup is provided by our quality, training and technical services teams – consistently rated as excellent.

For added reassurance, Advanced is part of the safety sector of FTSE 100 company Halma plc. This global group of life-saving technology companies has a clear purpose to grow a safer, cleaner, healthier future for everyone, every day.

Three members of the Advanced team sit at desks, the person in the middle smiles at the camera
A member of our fire alarm panels research and development team
An Advanced technician inspects one of our fire alarm panels
Members of the Advanced team participating in fire alarm panels training

Purpose & Values

We’re dedicated to our purpose of creating a safer future. We are passionate about the quality of our products, ensuring they perform to the most exacting standards and making them easy to use. We believe this is the best way to create fire safety solutions that can be completely trusted to protect people and property around the world.

Our values underpin everything we do and guide our approach. By presenting our values as questions, we’re able to use them actively each day to ensure we’re clear, act in the right way, seek help where it’s needed and achieve excellence in all we do.

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Expertise & Sectors

The quality of Advanced products and service is founded on the expertise of our teams. We bring you technical excellence, built on decades of hands-on experience across a diverse range of sectors and disciplines.

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Our Expertise

Each member of our teams is a specialist in their own field. We constantly search for, invest in and nurture talent, understanding that our knowledge, experience and skill are the foundations for your - and our - success.
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Our Sectors

Our versatile fire alarm panels and fire safety solutions are trusted the world over to protect a wide range of settings - from healthcare, heritage and high-rise to schools, stadiums and shopping malls. You'll find Advanced products in almost every type of building imaginable.

What our customers say

We have many customers around the world who trust our solutions, whatever their fire protection challenge. Here you’ll find just some of the things they have to say about our company and products.

Teletec Connect A/S

For the past 14 years, Advanced E has supplied Panels and detector solutions to us. All central units are thoroughly tested and solve most tasks. Likewise, Advanced is unsurpassed when it comes to solving a special task. Regarding the export…


Saving lives and assets is our vision at Technoswitch, and this is achieved by providing our customers with reliable fire detection and suppression solutions. Advanced fire detection and extinguishing control panels forms the foundation for many of the solutions we…

Life at Advanced

We’re an enthusiastic and highly-motivated team, who share a genuine passion for delivering fire safety peace of mind.

We’re driven by our purpose of creating a safer future and take pride in developing high-performance fire alarm panels and solutions trusted around the world to protect lives and property every day.

We’re ambitious and tenacious, and in each specialist area of our business we employ talented individuals who share our enthusiasm and commitment to delivering truly excellent results.

But it’s not all work and no play. We invest in helping everyone at Advanced to enjoy a great work/life balance, with an active ‘Fun Fund’, regular all-company get-togethers and flexible working arrangements – alongside a host of other benefits.

As a progressive company with a high-growth strategy, we’re constantly on the look out for new team members across all departments.

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A member of the Advanced fire alarm panels tech support team sits at a desk in front of a computer screen, they are turned away from the screen and smiling to someone off-camera
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Looking for a new opportunity?

Keen to join the Advanced team? We are always on the look out for fresh talent to help us achieve our purpose. If you have energy, enthusiasm and are passionate about creating a safer future, we’d love to hear from you. Please email your CV to hr@advancedco.com.

Also, keep an eye out for new opportunities as they come up on our dedicated page.

View our opportunities

Advanced near you

Our state-of-the-art head office, training centre and manufacturing facility is located in Newcastle upon Tyne, UK, and our research and development teams are based in South Yorkshire in the UK as well as Bengaluru, India. You'll find Advanced around the world too. We have a global network of specially selected and trained partners, as well as our own UK and international sales teams - all on hand to help you find the ideal fire protection and emergency lighting solutions.

You can contact us on tel: +44 (0)345 894 7000
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Head Office

Our Newcastle-upon-Tyne site is home to our state-of the-art manufacturing and training facilities and most of our management and support departments.
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Research & Development

Our expert engineering teams in Barnsley, Yorkshire as well as Bengaluru, India are dedicated to developing innovative solutions for a safer future.
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Tech Support & Training

As well as day-to-day support, our tech support team also offers training to ensure you’re on top of the latest technology and best practice.
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Customer Services

Our customer service team is here to help you when ordering from us. If you need support with an order or have questions about deliveries, we’re available to provide advice and updates to make ordering easy.
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UK Sales

We have sales representatives covering all parts of the UK and Ireland. We also work with a wide network of trusted partners and distributors.
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International Sales

We have sales representatives in Europe, the Middle East and Asia, in addition to our extensive network of international partners and distributors.
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Want to know more?

Fire protection problem to solve? Product enquiry? Or keen to join the Advanced team? Whatever your question, we'd love to hear from you. Fill in an enquiry form and we'll get back to you shortly, or if it's more urgent, you can call us on 0345 894 7000.

Get in touch
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