Alexandra brings with her a wealth of experience in product and account management, having spent nearly six years in the fire industry. She previously held roles at Apollo, starting as Product Manager for their largest product range before progressing into an OEM and Key Account Manager role. There, she was responsible for identifying and delivering on growth opportunities across key partnerships, experience that will be invaluable as she steps into this new position.

Originally from Bulgaria (but now based in the UK), Alexandra will be working closely with our global clients to strengthen existing relationships, identify new opportunities, and ensure our international key accounts receive the highest level of support.

Alexandra’s appointment forms part of our ongoing focus on investing in talent and building strong, sustainable partnerships across our global customer base.

Alexandra shared: “I’m thrilled to be joining Advanced as a Key Account Manager and to work alongside such a fantastic team of professionals who are truly passionate about fire safety. It’s an exciting opportunity to contribute to a company with a strong reputation while delivering meaningful value to both Advanced and our international customers. I look forward to building strong partnerships and helping drive continued growth and success.”

We’re very excited to welcome Alexandra to the business and look forward to seeing the positive impact she’ll have as part of the international sales team.